Over 70% of Copenhagen’s population travel to work on bicycles. They do not, however, define them selves as “cyclists”. for most it is simply a mode of transport that fits their lifestyle. Helped by a supportive government and a more than willing people, there are so few cars that there seems to be virtually no traffic.
Last week we spent three days in the company of the great and good of Scandinavian cycling at the imaginatively named Copenhagen Bike Show or CBS, which took place in Copenhagen. We made friends, sold a few bits and bobs and hopefully won a few of the hearts and minds of these quietly forthright brunch lovers!
On arrival at the venue, an uber cool space that used to be a train factory, I was met by Christian, the organiser of CBS who couldn’t have been friendlier. He pointed me in the direction of my booth space saying “yes, just up there beyond Oakley, Trek and Hövding”. “Oh, OK thanks” I replied realising that I wasn’t in St Albans , or Kansas for that matter, any more.
If that last name, Hövding (pronounced hoo’e-ding), doesn’t ring bells, they are the Swedish inflatable helmet company who have been making waves in the otherwise undisturbed helmet pond (you will find their link below).
But that’s not important right now. This is about Dry Patch… And its fair to say that the Danish people and our fellow exhibitors made it feel that it was all about us.
Dry Patch is not part of the cycling community. We are part of the commuting community. We happen to design and create products for urban commuters, many of whom commute on bicycles. Our products focus on form AND function. If you have ever watched Danish thriller, the Bridge or stepped in to one of Copenhagen's copious coffee shops, you’ll know that these are traits Scandinavians seem to enjoy.